Category tips

Social Media Traffic Strategy

(This post originally appeared on the Silicon Valley Business Journal Tumblr site.) In the years I’ve spent working for media companies focusing on social (the last year spent here in Silicon Valley), the one question that I field the most is this: What’s the best way to drive more traffic to our site from social […]

Tips<140: Journalists Getting Started on Social Media

Tasked with coming up with a “best practices” list for journalists just getting their feet wet on social media, I asked other digital journalists what one piece of advice they would give digital rookies. Here were my favorite responses responses. (You can view the Storify thread here.) I like this one. It is entirely too […]