Social Media Traffic Strategy

(This post originally appeared on the Silicon Valley Business Journal Tumblr site.)

In the years I’ve spent working for media companies focusing on social (the last year spent here in Silicon Valley), the one question that I field the most is this:

What’s the best way to drive more traffic to our site from social media platforms?

I’ve answered this question the same way for years, but have never taken the time to document the answer. It’s long overdue.

So, here, for the first time, I lay out the Silicon Valley Business Journal’s official Social Media Traffic Strategy:




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